LibGuides: Advertising and Marketing: Business of Advertising

Advertising Expenditures

Find out how companies choose to spend their advertising dollars, on which media and for which brands.

Vivvix This link opens in a new window
Use this library database to find out how much companies have spent on advertising in specific media for specific brands.
eMarketer This link opens in a new window
Click on the Advertising & Marketing link to get general numbers on digital, mobile, and social media advertising spending by country. Does not have advertising expenditures by company.

Agency Directories

Agency Compile
The Brandweek Directory
100 Leading National Advertisers Index
AdForum Agency Search
Advanced features of this online search for adverstising agencies include, search by Consumer Group, Business Sector and Media specialties.

Campaign Directories

AdForum Creative Library
"With nearly half a million monthly users, AdForum.com is the leading information provider focused on the global advertising industry"
Ads of the World™ | Creative Advertising Archive & Community
Adverbox
An advertising blog and social network
Advertising Red Books at the New York Public Library
We do not currently have access to this resource, which is an industry standard. It is available at the Science, Industry and Business division of the New York Public Library
The Agency Database contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, and contact information on agency personnel.