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Affluent consumers
African American consumers
Asian American consumers
Baby boom generation
Child consumers
Gay consumers
Generation X
Generation Y
Generation Z
Hispanic American consumers
Lesbian consumers
Male consumers
Millennial consumers
Minority consumers
Native American consumers
Older consumers
Target marketing
Teenage consumers
Women consumers
Young adult consumers
Young consumers
Community Marketing Insights is one of the few market research companies that focuses on the LGBTQ population; its annual Community Survey Report is widely known.
MRI Simmons is a leading market research company and the publisher of the MRI Simmons Insights database that the FIT Library subscribes to, They also create and publicize many other research studies such as:
These databases are frequently updated with reports and statistics on a wide variety of product categories and demographic groups
Also includes lifestyle information from Experian Mosaic groups and types, e.g.
"American Royalty"
"Platinum Prosperity"
"Kids and Cabernet"
"Generation Soup"
"Asian Achievers"
"Golf Carts and Gourmets"
Detailed descriptions (Note: This is a big PDF file, 300+ pages) of each of these subgroups.
TL:DR? Brief descriptions (3 pages) and short overview of methodology (7 pages)
(Are you looking for Nielsen Claritas PRIZM data? The FIT Library doesn't subscribe to that service, so try this Mosaic information instead)
Do you need more details about other features of Demographics Now? See our separate research guide.
A resource for global market and consumer data and statistics.
Consumer, marketing, retail, and innovation trends
Students must create an account and re-activate their account every 90 days: click to create or re-activate account: https://www-wgsn-com.libproxy.fitsuny.edu/accounts/edu
Locked out of your account for too many incorrect login attempts? Reset your password here:
https://www.wgsn.com/auth/forgotpassword
To access WGSN Insight:
login via the proxy and then with your WGSN username and password
select the part of the site you wish to use from the top menu under "Fashion"
Use an incognito browser to access this resource
Trend reports & forecasting for lifestyles and interiors
Students must create an account and re-activate their account every 90 days: click to create or re-activate account: https://www-wgsn-com.libproxy.fitsuny.edu/accounts/edu
Locked out of your account for too many incorrect login attempts? Reset your password here:
https://www.wgsn.com/auth/forgotpassword
To access WGSN Lifestyle & Interiors:
login via the proxy and then with your WGSN username and password
select the part of the site you wish to use from the top menu under "Fashion"
Use an incognito browser to access this resource.
Have a question or comment about these guides? Contact: libraryreference@fitnyc.edu |