LibGuides: Statistics: A guide to sources & searches: Demographics &amp; Market Segments

Consumer Demographics & Psychographics - Databases

Demographics Now This link opens in a new window
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Provides demographic data for any location in the United States, from the national level down to a specific neighborhood
Mintel Reports This link opens in a new window
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Original market research on product categories, consumer groups, and general trends. Mostly US and Europe-focused.
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MRI-Simmons Insights This link opens in a new window
A profiling system to gain insights and to understand consumer’s media and product usage.
Access is limited to ten (10) concurrent users.
Use an incognito browser to access this resource.
Passport (Euromonitor) This link opens in a new window
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Provides international market intelligence, including economic statistics, on industries, countries, and consumers.
RKMA Market Research Reports This link opens in a new window
Biannual reports on marketing and the consumer behavior. Focuses include entertainment, healthcare, leisure, restaurants, retail, sports, travel and tourism. Coverage dates back to 2011.
Statista This link opens in a new window
A resource for global market and consumer data and statistics.

The New Strategist Publications (2018 and earlier) & More
The New Strategist publishes many books on American consumer behavior, generational market segmentation, and expenditures, including:
American Attitudes, American Buyers,,American Incomes,,American Generations, Best Customers, Household Spending.
The titles that we own can be found in the Gale Virtual Reference Library mainly under the "Social Sciences" collection.
Note that the most recent New Strategist books, while still useful, are from 2018.

Demographic Sources (and more) on the Web

Data.gov
Umbrella site for all data collected by federal government departments and agencies, including the Census Bureau, the Bureau of Labor Statistics, the International Trade Administration and the Securities and Exchange Commission.
Data USA
"A project coming out of the M.I.T. Media Lab [ . . . ] seeks to ease that challenge and to make the value of government data available to a wider audience. The project, called Data USA, bills itself as “the most comprehensive visualization of U.S. public data.” It is free, and its software code is open source, meaning that developers can build custom applications by adding other data."
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Lohr, Steve. “Website Seeks to Make Government Data Easier to Sift Through.” The New York Times 4 Apr. 2016. NYTimes.com. Web. 13 Apr. 2016.
Eurostat
Eurostat is the statistical office of the European Union and its task is to provide the European Union with statistics at European level that enable comparisons between countries and region
KDNuggets - Free Public Datasets
NYC Open Data
NYC Open Data makes public data generated by various New York City agencies and other City organizations available for public use.
United Nations Statistics Division
Provide access to all the statistic collected by the United Nations
World Bank Group
World Bank Open Data: free and open access to data about development in countries around the globe.

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Affluent consumers
African American consumers
Asian American consumers
Baby boom generation
Child consumers
Gay consumers
Generation X
Generation Y Hispanic American consumers
Lesbian consumers
Male consumers
Minority consumers
Older consumers
Teenage consumers
Women consumers
Young consumers