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GfK MRI University Reporter

A introduction to GfK MRI University Reporter, covering how, when, and why to use it for Market Research

Select a Category and a Question

1. Select a Category. There are two types of categories, product and demographic. Both provide demographic information. Product categories provide demographic information contextualized by product usage. Demographic categories simply contain straight demographic information. Product categories are used in most student assignments.

2. Select a Question. Questions in GfK MRI University Reporter are not always phrased as questions. e.g. A Question under the Category Beverage is Bottled Water & Seltzer.

Select Report Type, Base and Details

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