Suggestions for
The following websites have a selection of historic advertisements. Read their descriptions for more detail and search suggestions.
Log in with your FIT credentials to access the following databases which have scanned issues of magazines and newspapers - including advertisements.
Browsing magazines is another great way to find advertisements. Check the research guide below for a list of magazines that we have here in the library.
Browsing magazines is a great way to find advertisements. The library subscribes to over 400 titles and they are located on the 4th floor. Check the research guide below to see a list of titles or browse by subject.
Log in with your FIT credentials to access the following databases which have scanned issues of magazines and newspapers - including advertisements.
These websites have a selection of current advertisements.
Find out how companies choose to spend their advertising dollars, on which media and for which brands.
This link opens in a new window This link opens in a new windowAgency Directories
Campaign Directories
This link opens in a new windowContains images, 360 degree panoramas, and descriptions of physical and digital window displays in a real-time, searchable database of community-generated content that provides data on what retail environments look like around the world with coverage from 1931 to present.
BRANDLife: Concept Stores and Pop-Ups
Brand/Story: cases and explorations in fashion branding by
Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting ~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter ~Chapter objectives and discussion questions allow the reader to fully engage with the content
| Have a question or comment about these guides? Contact: libraryreference@fitnyc.edu |
