A tool for sourcing and evaluating potential digital and mobile advertising vendors globally. It can also be used for tradition print and broadcast media if media source also has a digital / mobile entity. i.e. The New York Times has NYTimes.com & NYTimes mobile apps. Not good for local newspapers or stations.
"The Mailing List Finder aims to help you to find those elusive "perfect" mailing lists for your direct marketing campaigns. It gives you free access to expert information on more than 60,000 postal, email, and telephone mailing lists from more than 1,400 vendors -- virtually every mailing list available."
We do not currently have this database, which is an industry standard It can be used onsite at the New York Public Library research division libraries.
A comprehensive database of media and marketing information. Covers traditional media — such as magazines, newspapers, television, and radio — as well as alternative marketing opportunities such as online, out-of-home, and direct marketing. Catalogs more than 60,000 media properties in all.
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