LibGuides: Media Planning: Media Planning

What is Media Planning?

Staff, E. (n.d.). Media Planning. Retrieved April 28, 2015, from http://www.entrepreneur.com/encyclopedia/media-planning

Understanding your audience

Advertising Expenditures & Strategies

Vivvix This link opens in a new window
Monitors advertising expenditures and occurrence information for 3+ million brands across 18 media.
Access is limited to ten (10) users at a time.
eMarketer This link opens in a new window
Provides data, statistics, insights, and perspectives for marketing in a digital world.

Media Directories

Kochava Media Index
A tool for sourcing and evaluating potential digital and mobile advertising vendors globally. It can also be used for tradition print and broadcast media if media source also has a digital / mobile entity. i.e. The New York Times has NYTimes.com & NYTimes mobile apps. Not good for local newspapers or stations.

Scroll down to see "Media Buyers" how-to section.

Gale Directory Library This link opens in a new window
Tool for searching across directory e-books that list associations, companies, brands, industries, tradeshows, media, and organizations.

Mailing List Finder - NextMark
"The Mailing List Finder aims to help you to find those elusive "perfect" mailing lists for your direct marketing campaigns. It gives you free access to expert information on more than 60,000 postal, email, and telephone mailing lists from more than 1,400 vendors -- virtually every mailing list available."
50 States - Newspapers
Links to over 3,300 United States Newspapers.
SRDS - at the New York Public Library
We do not currently have this database, which is an industry standard It can be used onsite at the New York Public Library research division libraries.
A comprehensive database of media and marketing information. Covers traditional media — such as magazines, newspapers, television, and radio — as well as alternative marketing opportunities such as online, out-of-home, and direct marketing. Catalogs more than 60,000 media properties in all.