LibGuides: Media Planning: Digital / Mobile

Selecting Media and Advertising Networks

Kochava Media Index
A tool for sourcing and evaluating potential digital and mobile advertising vendors globally. It can also be used for tradition print and broadcast media if media source also has a digital / mobile entity. i.e. The New York Times has NYTimes.com & NYTimes mobile apps. Not good for local newspapers or stations.

Scroll down to see "Media Buyers" how-to section.
SRDS - at the New York Public Library
We do not currently have this database, which is an industry standard It can be used onsite at the New York Public Library research division libraries.
A comprehensive database of media and marketing information. Covers traditional media — such as magazines, newspapers, television, and radio — as well as alternative marketing opportunities such as online, out-of-home, and direct marketing. Catalogs more than 60,000 media properties in all.

MRI-Simmons Insights This link opens in a new window A profiling system to gain insights and to understand consumer’s media and product usage.
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Access is limited to ten (10) concurrent users.
Use an incognito browser to access this resource.

eMarketer This link opens in a new window
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Provides data, statistics, insights, and perspectives for marketing in a digital world.

Guide to Online Advertising
A 24 page introduction to online advertising from AdJuggler.com

For information on standard formats/sizes see the Interactive Advertising Bureau (IAB) Display Advertising Guidelines (http://www.iab.net/guidelines/508676/508767/displayguidelines)