LibGuides: Media Planning: Newspapers

Selecting Media

Kochava Media Index
A tool for sourcing and evaluating potential digital and mobile advertising vendors globally. It can also be used for tradition print and broadcast media if media source also has a digital / mobile entity. i.e. The New York Times has NYTimes.com & NYTimes mobile apps. Not good for local newspapers or stations.

Scroll down to see "Media Buyers" how-to section.

Gale Directory Library This link opens in a new window
Tool for searching across directory e-books that list associations, companies, brands, industries, tradeshows, media, and organizations.

50 States - Newspapers
Links to over 3,300 United States Newspapers.
SRDS - at the New York Public Library
We do not currently have this database, which is an industry standard It can be used onsite at the New York Public Library research division libraries.
A comprehensive database of media and marketing information. Covers traditional media — such as magazines, newspapers, television, and radio — as well as alternative marketing opportunities such as online, out-of-home, and direct marketing. Catalogs more than 60,000 media properties in all.

Circulation, Audience and Advertising Rates

Editorial Calendars/Press Kits of Major Newspapers

An editorial calendar is the listing of planned themes and features for upcoming issues of a newspaper (magazine or blog). It can be used by advertisers to plan and target their spending.

Information about Newspaper Media

Newspaper Association of America
Useful information to be found under Topics & Tools and Trends & Numbers
World Association of Newspapers and News Publishers
Many free reports under the Publications & Research