LibGuides: Media Planning: Television/Cable

Selecting Media

Gale Directory Library This link opens in a new window
Use the Advanced Search option to search the Gale Directory of Publications and Broadcast Media
MRI-Simmons Insights This link opens in a new window
- This link opens in a new window
A profiling system to gain insights and to understand consumer’s media and product usage.
Access is limited to ten (10) concurrent users.
Use an incognito browser to access this resource.

SRDS - at the New York Public Library
We do not currently have this database, which is an industry standard It can be used onsite at the New York Public Library research division libraries.
A comprehensive database of media and marketing information. Covers traditional media — such as magazines, newspapers, television, and radio — as well as alternative marketing opportunities such as online, out-of-home, and direct marketing. Catalogs more than 60,000 media properties in all.

Video Advertising Bureau
An amazing resource. Download full profiles of Cable Networks, which include demographic and psychographic profiles of viewers.
Television Advertising Bureau
Great for the local market.
National Association of Broadcasters
An advocacy group for radio and television. Linked information on advertising regulations, ratings reports and more.