LibGuides: OER: Open Educational Resources & Textbook Alternatives: OER by Academic Program

Advertising & Marketing Communication

Principles of Marketing
Designed to teach students the foundational principles of marketing in the digital age, this course uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. Unlike some marketing texts that treat digital marketing as an add-on, these course materials incorporate the use of data, digital communications and digital marketing strategies throughout the course, reflecting modern marketing in practice.

Digital Marketing Strategy by Pierre-Yann Dolbec, Concordia University
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
Launch! Advertising and Promotion in Real Time by Michael Solomon, St. Joseph’s University Lisa Duke Cornell, University of Florida & Amit Nizan, Advertising Age
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.

LMS-ready OER course - | Digital OER textbook -

Communication Design and Related Fields

Designing the Digital World by NUI Galway
Publication Date: 2022
This book touches on design thinking, virtual reality, and 3D printing, and their applications in our world.
Digital Foundations: Introduction to Media Design with the Adobe Creative Cloud by xtine burrough and Michael Mandiberg
Publication Date: 2022
Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite.
Graphic Design and Print Production Fundamentals
This textbook — written by a group of select experts with a focus on different aspects of the design process, from creation to production — addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis.
Image Manipulation for Graphic Artists
Publication Date: 2022
This text was developed for ART 1280 Photoshop Software at Salt Lake Community College. It is offered as a foundational skills-based Photoshop class for all Visual Art & Design students. It covers hundreds of learning objectives relating to image editing and manipulation for graphic artists. The goal of this course is to expose students to Photoshop’s breadth of possibilities and to ensure students have the knowledge and skillset necessary to properly prepare images for various output methods.
Visual Design - OLI by SUNY OER Services
In this mini-course, students learn to analyze and produce effective printed documents, such as technical reports, proposals, and software documentation. To guide their learning, students are introduced to the basics of visual communication design and typography through a series of audio-visual explanations that describe and illustrate key concepts and vocabulary, self-assessments that verify the understanding, and hands-on exercises with individualized feedback that provide opportunities to try out what they learned.

LMS-ready OER course - | Digital OER textbook - | OER Course / Course Materials -

Entrepreneurship for the Fashion and Design Industries

Entrepreneurship and Innovation Toolkit by Lee Swanson, University of Saskatchewan
This book is designed for upper year undergraduate students and graduate students studying fundamental entrepreneurship concepts.
Introduction to Entrepreneurship by Katherine Carpenter, University of Victoria
Through foundational concepts and frameworks, students will learn about entrepreneurship as a process including: entrepreneurial identity, opportunity creation and evaluation, mobilizing resources, and growth. The course is designed around the major stages in this process, and an overview of factors that are key to entrepreneurial success across industries, sectors, and roles is provided

LMS-ready OER course - | Digital OER textbook -

Fashion Design

Designing Knit Designers by Motta, Martina
This book places knitwear as an integrative part of the industrial design culture where the dialogue between a productive system of excellence and the design discipline taught in universities becomes a topic of central concern. From an industrial standpoint, knitwear is a fertile ground of technological experimentation while being at the same time one of the most traditional sectors
Garment Production
Publication Date: 2016
This OER certificate course from the government of St. Lucia contains material of use to anyone teaching the basics of garment production.
Stiched by Heather Clark & Catherine Hay
Publication Date: 2021
Work in progress. The content in this OER supports the textile and sewing skills and knowledge learned within the classroom while providing supportive resources for learners. This open-source learning resource contains details and step-by-step instructions, supported with images, videos, and text.

Digital OER textbook - | OER Course / Course Materials -

Fashion Merchandising and Retail

Computer Applications
Publication Date: 2020
This course is aimed at beginning to intermediate computer users. It teaches a range of computer skills from the basics of using Windows to creating projects using Microsoft Office. Assignments show step-by-step visuals to help students complete projects.
Pop-up Retail Strategies in an Omnichannel Context by Hong Yu; Sean Sedlezky; Ken Wong; Tony Hernandez; Pauline Larsen; and Gay Stephenson
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
Retail Management by Robert Danielson
The OER course covers various aspects of retail management and store operations including merchandising, operations, layout, store organization, site location, and customer service.

LMS-ready OER course - | Digital OER textbook -

Film and Media Studies

Moving Pictures: An Introduction to Cinema by Russell Leigh Sharman
Publication Date: 2020
A free and open-source introduction to the art and science of moving pictures, offering in-depth exploration of how cinema communicates, and what, exactly, it is trying to say.
Exploring Movie Construction and Production by John Reich
Exploring Movie Construction & Production contains eight chapters of the major areas of film construction and production. The discussion covers theme, genre, narrative structure, character portrayal, story, plot, directing style, cinematography, and editing.
Documentary Making for Digital Humanists by Darren R Reid; Brett Sanders
Publication Date: 2021
This fluent and comprehensive field guide responds to increased interest, across the humanities, in the ways in which digital technologies can disrupt and open up new research and pedagogical avenues. It is designed to help scholars and students engage with their subjects using an audio-visual grammar, and to allow readers to efficiently gain the technical and theoretical skills necessary to create and disseminate their own trans-media projects.

LMS-ready OER course - | Digital OER textbook -

Interior Design

Tutorials of Visual Graphic Communication Programs for Interior Design
Publication Date: 2022
This book is for the beginning level of both architecture and interior design students who learn computer graphic communication software. The author developed multiple tutorials to teach three computer graphic applications, AutoCAD, Revit, and Enscape
Origins of Contemporary Art, Design, and Interiors by Jennifer Lorraine Fraser
Publication Date: 2022
A curated compilation of essays, suggested readings, and author writings on the history of design from an Interior Design prespective.
Digitally enhanced design by Rossi, Maurizio (editor) Spallazzo, Davide (editor)
The book explores evolving perspectives on furniture, interior, spatial and architectural design, providing a multifaceted view of how the design discipline and practice deal with the complex and ever-evolving interplay between the physical and the digital realms.

Digital OER textbook -

Photography

Digital Photography for Graphic Communications by Richard Adams and Reem el Asaleh, Martin Habekost, Jason Lisi, Art Seto
Image Manipulation for Graphic Artists
Publication Date: 2022
This text was developed for ART 1280 Photoshop Software at Salt Lake Community College. It is offered as a foundational skills-based Photoshop class for all Visual Art & Design students. It covers hundreds of learning objectives relating to image editing and manipulation for graphic artists. The goal of this course is to expose students to Photoshop’s breadth of possibilities and to ensure students have the knowledge and skillset necessary to properly prepare images for various output methods.

Digital OER textbook - | OER Course / Course Materials -

Textile Development and Marketing

Garment Production
Publication Date: 2016
This OER certificate course from the government of St. Lucia contains material of use to anyone teaching the basics of garment production.
New Textiles by Leah Buechley
Publication Date: 2010
This course covers the fundamentals of DYI soft circuits. While the material is over 10 years old, it is the course developed by Leah Buechley who design the Lilypad for microcontroller for etextiles.
Smart Textiles Production by Inga Gehrke; Vadim Tenner; Volker Lutz
Publication Date: 2019
This book is intended to provide an overview of materials, production technologies, and product concepts to different groups concerned with smart textiles. It will help designers to understand the possibilities of smart textile production, so that they are enabled to design this type of products.

Digital OER textbook - | OER Course / Course Materials -