Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face .
Original market research on product categories, consumer groups, and general trends. Mostly US and Europe-focused.
Provides international market intelligence, including economic statistics, on industries, countries, and consumers.
FIT Library Research Guide providing information about how to access Simply Analytics through the New York Public Library. This database is a possible alternative to Demographics Now, which has been discontinued.
Provides data, statistics, insights, and perspectives for marketing in a digital world.
A resource for global market and consumer data and statistics.
Quality market research documents, articles on consumer behavior and market segmentation and up-to-the-minute news can be found using the following online resources.
Access to nytimes.com website including most of the archive
Search for books, ebooks, articles, and more
Suggested Subject headings for searching for books: (copy and paste into box above)
Affluent consumers
African American consumers
Asian American consumers
Baby boom generation
Child consumers
Gay consumers
Generation X
Generation Y
Generation Z
Hispanic American consumers
Lesbian consumers
Male consumers
Millennial consumers
Minority consumers
Native American consumers
Older consumers
Target marketing
Teenage consumers
Women consumers
Young adult consumers
Young consumers
