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Forecasting: Fashion & Trends

Guide Editor

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Maria Rothenberg
212-217-4400 (Research Services Desk)


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Elizabeth McMahon
Fashion Institute of Technology
Gladys Marcus Library

Read about it!


What's Pantone?

Pantone's Color of the Year announcement for 2016 gave the best answer to this question!

Read other articles about Pantone.

Announcing changes ....

New databases! 

  • TOBE TDG (formerly the forecasting service called Donegar) "is a consumer culture insights agency and creative think tank with a fashion pedigree. TOBE TDG is a special ops team for great companies, delivering business and creative strategies on branding & positioning, consumer engagement, merchandising & curation, design direction, and marketing & messaging. Its deep market intelligence informs one of the most exceptional forward-thinking and leverageable content platforms."

Forecast Collection, a related research guide, lists all historical & current forecasts in the FIT Library collections by company and by subject. (7/2016).  Our Historical forecast & trend reports achive collections spans from the late nineteenth century through 2016. Appointment required for all users. The materials in this collection are available for current FIT students and personnel, as well as outside researchers. Check it out!

Also, see for more information: the FIT Library Periodicals Dept. Forecast Services page.

Pantone Color of the Year 2021


ANNOUNCING PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 IlluminatingPantone Colors of the Year 2021 Swatches

"A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting." (Color of the year 2021: PANTONE®) Click the color swatches to see more.


Pantone Color of the Year 2020

ANNOUNCING PANTONE 19-4052​  CLASSIC BLUEPantone 19-4052 Classic Blue

"Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."  (Color of the year 2020: PANTONE®)

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Pantone Color of the Year 2019 - Fashion

ANNOUNCING PANTONE 16-1546  LIVING CORAL    Pantone Color Institute Logo (2019 - Living Coral) 

"Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment." (Color of the year 2019: PANTONE®)

Pantone Color of the Year 2018

ANNOUNCING PANTONE 18-3838 ULTRA VIOLET           Logo - Pantone Color Institute

"A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future." (Color of the year 2018: PANTONE®)

video above: ABC Television Stations, 12/7/17

For more:

Color of the year 2018: PANTONE®
New York Times article: The Future Is ... Purple, by Vanessa Friedman, 12/7/17

NPR article: Purple Is The Color Of The Year For 2018, by Camila Domonoske, 12/7/17

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