The fields of advertising, marketing and branding are covered in-depth, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Covers advertising agencies, marketing consultants, online advertising, branding strategies and global markets. overview, industry analysis and market research reports.
A complete market research guide to the entertainment, publishing and media industry for strategic planning, competitive intelligence or employment searches. Contains our trends analysis, statistical tables and a glossary. Includes thorough profiles of the top 400 global entertainment and media industry firms, featuring addresses, phone numbers, executive contacts, finances and descriptions.
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Advertising REDBOOKS
Contains detailed profiles of top U.S. and international advertising agencies and advertisers.
The FIT Library does not currently have a subscription to this database, but it is available on-site only at the Business Center at the Stavros Niarchos Foundation Library branch of NYPL
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