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CM 442 Global Brand Management

Suggested Databases

Passport (Euromonitor) This link opens in a new window
- This link opens in a new window
Provides international market intelligence, including economic statistics, on industries, countries, and consumers.

Suggested paths for this part of the assignment;

Industries > Beauty and personal care > Analysis > Briefings

WGSN Insight This link opens in a new window
- This link opens in a new window
Consumer, marketing, retail, and innovation trends.
Students must create an account and re-activate their WGSN -specific account (not their FIT account) every 90 days.
TIP: Use an incognito browser to access WGSN
Students must create an account and re-activate their account every 90 days: click to create or re-activate account.
Locked out of your account for too many incorrect login attempts? Reset your password here.
To access WGSN Insight:
- login via the proxy and then with your WGSN username and password select the part of the site you wish to use from the top menu
Use an incognito browser to access this resource.

Suggested paths for this part of the assignment:

Insight > Menu > Regions > Europe, Middle East & Africa (or Asia Pacific)
Insight > Menu > Insight Categories >
- Generations
- Future Forecast
- Trends
- Marketing
- Retail

Fashion Snoops This link opens in a new window
- This link opens in a new window
Trend reports & forecasting for fashion.
Users are required to create a MY FS account
Use Mozilla/Firefox, Google Chrome, and Safari

Other Suggested Sources

Santander Trade Portal; Analyze International Markets
"Reaching the consumer" shows demographics (complied from various governmental and NGO sources) and an outline of:
Growing Sectors
Consumer Behaviour
Consumer Profile and Purchasing Power
Consumer Recourse to Credit
International Growth Practice: PWC
Although PWC is a full-service company that offers the kind of insight you'd want--but at a very hefty fee!--there are some useful articles and reports that summarize some of their finding

See also their "Global Consumer Insights Survey" (June 2023)
Search by country for reports like "Ukraine and Russia: Summary of the Tax, Legal and People considerations" (March 2022)

Visual merchandising: Store windows and interiors

WindowsWear This link opens in a new window
Contains images, 360 degree panoramas, and descriptions of physical and digital window displays in a real-time, searchable database of community-generated content that provides data on what retail environments look like around the world with coverage from 1931 to present.

1. Visit WindowsWear
2. Click “Join now” on the top right
3. Select "Academic" on the right
4. Under "existing members" select "FIT"
5. Create profile
6. Under "get started" select "student" or "faculty"
7. Use your FIT email and create a password
8. Click "join"
You will need to login to WindowsWear after authenticating via the proxy to use the site.
WGSN Fashion This link opens in a new window
- This link opens in a new window
Choose any fashion category and look for "Visual Merchandising" option
You can then clear the filter the says "women" "men" etc and add the search word "beauty" or a specific brand
Students must create an account and re-activate their account every 90 days: click to create or re-activate account
Locked out of your account for too many incorrect login attempts? Reset your password here.
To access WGSN Fashion login via the proxy and then with your WGSN username and password select the part of the site you wish to use from the top menu.
Use an incognito browser to access this resource.

Finding Market Share and Brand Share

Have a question or comment about these guides? Contact: libraryreference@fitnyc.edu