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CM 442 Global Brand Management

Suggested Databases

Suggested paths for this part of the assignment;
  • Industries > Beauty and personal care > Analysis > Briefings
    e.g. What does it take to disrupt a market? (Briefing , 25 February 2019)

Suggested paths for this part of the assignment:

  • Insight > Menu > Regions > Europe, Middle East & Africa (or Asia Pacific)
  • Insight > Menu > Insight Categories >
    • Generations
    • Future Forecast
    • Trends
    • Marketing
    • Retail

Other Suggested Sources

Visual merchandising: Store windows and interiors

Finding Market Share and Brand Share

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