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CM 442 Global Brand Management

Suggested Databases

Suggested paths for this part of the assignment;
  • Consumers > Lifestyles (or one of the other choices) > Country Reports
    e.g. Income And Expenditure :  Algeria (Country Report 22 January 2019)


"Breakdown of the cosmetic market worldwide from 2011 to 2018, by
geographic zone"

Other Suggested Sources

Why we like these resources:

  • Trusted sources: some combination of acknowledgement as expert in their field, been around a long time, etc
  • Recent [enough] information (but look for updates or similar info that's more current)
  • Methodology or other detailed explanations provided

How to find similar information:

  • Search for country + product (company, brand,category) + keyword : (market, marketing, demographics, lifestyles, consumers, specific group like millennials, etc)
  • Look at results with an eye towards the source of the information e.g. government agency (U.S. or from the country or region you're researching) , non-governmental organization (NGO) , market research firm, industry trade association, accounting firm , investment bank,news publication etc.
    • Are you already familiar with the site (like The New York Times, Nielsen , United Nations)?
    • If not, what can you find out about it?
    • What kind of perspective does the source offer? Financial? Regulatory? Marketing?
  • Note that the articles and report below are examples of ones we've found; they may not be as recent as you'd like or cover the country or region you are researching. Often they are snippets of larger reports that cost thousands of dollars, but where some of the information has been released for free in press releases, industry publications, etc. They are here so you can get a taste of how much information is out there if you look!

Global Magazines

Are you looking for ads and or a peek into popular beauty and fashion, globally? Try some of these magazines located in the 4th floor periodicals room.

NOTE not all of these are current so check the listings for available dates.

Periodicals by Country of Publication

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Titles in red show current subscriptions. Bold dates show Periodicals Department holdings. For complete holdings information, click on the title to access the Library catalog record.

Have a question or comment about these guides? Contact: libraryreference@fitnyc.edu