LibGuides: CM 442 Global Brand Management: Brand and Product Launches

Suggested Databases

Do you need to know what new products have been launched by a company or within an industry? Try the suggestions below.

Mintel Reports This link opens in a new window
- This link opens in a new window
Full-text market research reports on products, brands, demographics.
> Look for the "What's New" tab and select "All News" and then select "Product Innovation" for news briefs on recently launched products and services.
> Or select a product report (e.g. Watches & Jewelry - US), open the 'Table of Contents' and look for 'What's Next?' section.
To receive email alerts, click on account settings in the top right, go to “My account and meet the team,” and then click on the "Update your details" button to enter your FIT email address.
Business Source Complete - EBSCO Interface This link opens in a new window
Business Source Complete offers comprehensive full-text coverage plus indexing and abstracts for scholarly business journals, dating back as far as 1886. Market Research Reports, Company Reports and Industry Reports are also available.
>In 'Advanced Search', search "New Products" in quotation marks and as a Title search to find new products listings in trade publications and magazines. Many of these are regular monthly columns. You may want to change the order of items listed from "Relevance" (default) to "Date Newest"
Peclers(+) This link opens in a new window
To access Peclers(+):
1. Visit the website here - FIT username and password required:
https://libproxy.fitsuny.edu/login?url=https://www.peclersplus.com
2. Create an individual account on Peclers(+) - you must log in with this account after proxy authentication to access the service.
>Select the 'Futur(s)' report; includes new products, products in development, & product ideas.
Print version of 'Futur(s)' available in Periodicals Dept., 4th floor.
To access Peclers(+):

Use activation code: JXWYEND7
Use your FIT email address
For "position" type student or employee job title
Fashion Snoops This link opens in a new window
- This link opens in a new window
Trend reports & forecasting for fashion.
>Select 'FS Culture', then 'Product', then 'Innovation'
Users are required to create a MY FS account
Use Mozilla/Firefox, Google Chrome, and Safari
WGSN Fashion This link opens in a new window
- This link opens in a new window
Trend reports & forecasting for fashion
> New products featured throughout
> Open 'Menu', look at 'Reports' and open any of the listings and look at the 'New In ....' section
Students must create an account and re-activate their account every 90 days: click to create or re-activate account
Locked out of your account for too many incorrect login attempts? Reset your password here.
To access WGSN Fashion login via the proxy and then with your WGSN username and password select the part of the site you wish to use from the top menu.
Use an incognito browser to access this resource.
WGSN Interiors This link opens in a new window
- This link opens in a new window
Trend reports & forecasting insight for 23 product categories.
> New products featured throughout
> Open 'Menu', look at 'Reports' and open any of the listings and look at the 'New In ....' section
Students must create an account and re-activate their account every 90 days: click to create or re-activate account
Locked out of your account for too many incorrect login attempts? Reset your password here.
To access WGSN Lifestyle & Interiors:
- login via the proxy and then with your WGSN username and password select the part of the site you wish to use from the top menu
Use an incognito browser to access this resource

Trade publications and press releases

Launches are often announced by press releases which are Google-able and/or may appear or be featured in trade (i.e. industry-specific) publications like