Advertising and Digital Design resources can be found in a wide variety of formats and areas of the library. If you're more of a browser than a searcher, head for the Periodicals Department or browse the books in the following call number areas HF5823 and NC997- NC1003.
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Doing Great Work Without Being an Asshole by
It's long been an accepted, almost celebrated, fact of the creative industries that long hours, chaotic workflows, and egotistical colleagues are just the price you pay to produce great work. In fact, this toxic culture is the enemy of creativity, and with greater accountability and transparency in the industry--and more choice for young talent--than ever before, this unsustainable way of doing business is a ticking time bomb. This is a straight-talking, fun read for all creatives: Director or junior, at an agency or client-side, working in design, advertising, publishing, fashion, or film. Packed with anecdotes, self-analysis flowcharts (are YOU the asshole?!), exercises and action plans for better working practices. Simple strategies can easily be implemented to create a happier, more productive team and--importantly--BETTER WORK!.
How 30 Great Ads Were Made by
This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone with an interest in how ads are made. Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaignis illustrated with imagery showing the stages it went through in development including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, as well as shots of the final ads. In addition to offering an insight into the working practices within advertising, the book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising.
Strategic Thinking for Advertising Creatives by
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief. Featuring international examples of current and classic campaigns,Strategic Thinking for Advertising Creatives
The End of Advertising by
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland--a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed--a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay--yes, pay--to see them. Praise for The End of Advertising "New York media types aren't quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York's Citi Bike bicycle-share program as promising examples."--The New York Times "A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain."--Adam Grant, New York Times bestselling author of Originals and Give and Take "Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world."--Arianna Huffington "In this dynamic little book, Essex challenges brands--even those of us who pride ourselves on thinking outside the box--to think bigger still. He's got me thinking."--Neil Blumenthal, co-founder of Warby Parker "Mandatory reading for anyone who wants to get a message across in this age of authenticity."--Alexis Ohanian, co-founder, Reddit
Mad Avenue by
The Art Directors Club surveys eight decades of top-notch advertising in this colorful, revealing book, from Chesterfield's 1920s cigarette campaign to Nike's Just Do It advertising blitz in the 1980s and 1990s.
Mid-Century Ads from The Mad Men Era by
Mad for ads: Advertising for the space Age--Zoom back in time to the 50s and 60s! Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the "Big Idea." At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands. Text in English, French, and German
This link opens in a new windowConsumer, marketing, retail, and innovation trends.
This link opens in a new windowOriginal market research on product categories, consumer groups, and general trends. Mostly US and Europe-focused.
A resource for global market and consumer data and statistics.
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