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Advertising and Marketing

Social Media Marketing Terminology

Social Media Analytics: The evaluation of data from social media sites used to make business decisions. Various metrics have emerged as standards to measure:  sharing (to determine who resonant the content is), consumption (to measure how many people viewed or downloaded material), and sales (to see if any money was made from social content).

Influencer Marketing: a form of marketing that focuses specific individuals (influencers) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

Social Media Statistics and Matrix

Engagement and Social Chatter Insights

Comparative Social Media Analytics 

Secondary Social Media Statistics and Research

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