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Advertising and Marketing

http://fitnyc.libguides.com/admarketing

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Trade Associations

American Business Media (ABM)

Cabletelevision Advertising Bureau (CAB)

Interactive Advertising Bureau (IAB)

Local Search Association (formerly the Yellow Pages Association)

Mobile Marketing Association (MMA)

MPA -- The Association of Magazine Media

National Association of Broadcasters Online Resource Guide

Newspaper Association of America (NAA)

Online Publishers Association (OPA)

Outdoor Advertising Association of America

Radio Advertising Bureau (RAB)

Syndicated Network Television Association (SNTA)

Television Advertising Bureau (TVB)

Have a question or comment about these guides? Contact: libraryreference@fitnyc.edu