Advertising and Marketing

trade publication
One-year retention. Quarterly
Formerly Advertising Age
online: June 1996-Sept 2017. (current FIT username and password required for access)
Special Issues: Fact Pack, Digital, Agency, and Annual
National newspaper for advertisers and marketers. Covers current advertising campaigns, advertising agency personnel changes and industry news. Includes classified section

1971-1986
A compilation of advertisements copied from various publications and published by category. Categories include children, coats & suits, dresses, foundations & bras, handbags & leathergoods, home furnishings, jewelry & giftware, knitwear, lingerie, lingerie & bras, men’s & boys, shoes, sportswear

trade publication
microfilm: January 1978-December 2001
Absorbed American Demographics , continued by Ad Age
Special Issues: Fact Pack, Digital, Agency, and Annual
National newspaper for advertisers and marketers. Covers current advertising campaigns, advertising agency personnel changes and industry news. Includes classified section

trade publication
Five-year retention. 23x per year
microfilm: January 1986-December 2001
News briefs and short articles about the advertising industry

microfilm: January 2, 1926-November 14, 1953
Advertisements for B. Altman's department store appearing in the New Yorker Magazine

trade publication
n47 (2020)-Current. Bimonthly
BranD explores brand design, branding, and brand advertising thematically, by highlighting the work of industry innovators. Published in Hong Kong.

trade publication
microfilm: January 4, 1993-December 14, 1998. 42x per year
Up-to-date news on current marketing businesses and strategies

trade publication
May/June 1966 (v8 n3). Bimonthly
Continued by CA Magazine
Geared toward art directors and designers

trade publication
1967 (v9 n1)- December/January 1968/1969 (v10 n6). Bimonthly
Formerly CA, Continued by Communication Arts
Geared toward art directors and designers

trade publication
microfilm: January 1988 (v5)-December 1990 (v7). Monthly
For producers of direct mail merchandise catalogs. Features articles about the publishing and catalog sales

trade publication
Three-year retention. Bimonthly
Reports on retailer trends, tips from successful business people and consumer forecasting

trade publication
April/May 1969 (v11 n2)-Current. Bimonthly
Formerly CA Magazine
Geared toward art directors and designers. Annual Illustration, Photography, Interactive, Design and Advertising issues

trade publication
Available only on microfilm. Individual titles include:
Coatvertising: January 1943-July 1982
Foundation Fashions: February 15, 1963-January 1, 1982
Hatvertising: January 10, 1949-December 8, 1972
Knitwear: August 15, 1958-July 30, 1982
Men and Boys: September 4, 1970-July 30, 1982
Sportswear on Parade: March 18, 1946-July 1982
Tots-N-Teens: January 16, 1953-July 1982

April 30, 1976-September 12, 1980. Weekly
Advertisements of shoes copied from various magazines and newspapers

trade publication
1984 (v1); 1985 (v1)-1996 (v4); 2001 (v1)-Current (with gaps). Bimonthly
For art directors and designers. Color images of international advertising campaigns, including print ads, packaging, TV spots and other media

trade publication
May 7, 1984 (v50 n19)-April 28/May 5, 1997 (v63 n8). Weekly
Continued by Retail Ad World
Retail advertising for mens-, womens- and childrenswear reprinted from U.S. newspapers

trade publication
August 2000-March 2009. Quarterly
Formerly Retail Ad Week
Retail advertising for mens-, womens- and childrenswear reprinted from U.S. newspapers