LibGuides: Consumer Demographics and Psychographics: Demographics and Lifestyles by Product, Service, or Spending

FIT Library Databases

Current FIT user name and password required to access:

Demographics Now This link opens in a new window
Provides demographic data for any location in the United States, from the national level down to a specific neighborhood
EDITED This link opens in a new window
Real-time access to retail data to make informed product, marketing and pricing decisions.

To register for an account, the professor of each class using EDITED must provide a list of students' names, email, and graduation year to EDITED, support@edited.com. Please first ask students for permission to share their contact information.
eMarketer This link opens in a new window
Provides data, statistics, insights, and perspectives for marketing in a digital world.
MRI-Simmons Insights This link opens in a new window
Market research data at the product and brand levels.
Defines the actual user (not target market) of a product/service by age, income education level, associated media usage and more.
Mintel Reports This link opens in a new window
Original market research on product categories, consumer groups, and general trends. Mostly US and Europe-focused.

If you wish to use Mintel's collaboration features, like saved searches and email alerts, then you must "Register for a FREE Account:" Fill-in required information. Enter your FIT email address [firstname_lastname@fitnyc.edu]; no other email address is accepted.
Passport (Euromonitor) This link opens in a new window
Provides international market intelligence, including economic statistics, on industries, countries, and consumers.
RKMA Market Research Reports This link opens in a new window
Market research reports
Statista This link opens in a new window
A resource for global market and consumer data and statistics.

See also sections of some of the FIT Library's forecasts/trend services

Spending : Selected Books and Ebooks

The American Marketplace: demographics and spending patterns
Publication Date: 2017
Who's Buying for Pets? (Ebook)
Publication Date: 2018
Who's Buying for Travel? (Ebook)
Publication Date: 2018

Consumer Expenditure Surveys (U.S. Bureau of Labor Statistics)

The data analysis in many books on spending is based on information from the U.S Bureau of Labor Statistics (BLS) Consumer Expenditure Surveys (CES). The data isn't always easy to interpret, but is available in multiple formats (.xls, PDF, etc) so that you can do your own analysis of the most up-to-date survey.

This table would would answer questions such as how much do households in specific income ranges (e.g. $70,000-99,999) spend on food (or even more specifically "fresh vegetables" or "processed vegetables") compared with other/all households in the U.S.