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Consumer Demographics and Psychographics

Reports From Our Databases

These databases are frequently updated with reports and statistics on a wide variety of product categories and demographic groups

Also includes lifestyle information from Experian Mosaic groups and types, e.g.
"American Royalty"
"Platinum Prosperity"
"Kids and Cabernet"
"Generation Soup"
"Asian Achievers"
"Golf Carts and Gourmets"

Detailed descriptions (Note: This is a big PDF file, 300+ pages) of each of these subgroups.
TL:DR?  Brief descriptions (3 pages) and short overview  of methodology (7 pages)

(Are you looking for Nielsen Claritas PRIZM data? The FIT Library doesn't subscribe to that service, so try this Mosaic information instead)

Do you need more details about other features of Demographics Now? See our separate research guide

Have a question or comment about these guides? Contact: