LibGuides: Consumer Demographics and Psychographics: Demographics and Lifestyles by Person: Age , Generation, Gender, Ethnicity, Income, Family Status and more

Reports From Our Databases

These databases are frequently updated with reports and statistics on a wide variety of product categories and demographic groups

Simply Analytics Research Guide This link opens in a new window
FIT Library Research Guide providing information about how to access Simply Analytics through the New York Public Library. This database is a possible alternative to Demographics Now, which has been discontinued.

Also includes lifestyle information from Experian Mosaic groups and types, e.g.
"American Royalty"
"Platinum Prosperity"
"Kids and Cabernet"
"Generation Soup"
"Asian Achievers"
"Golf Carts and Gourmets"

Detailed descriptions (Note: This is a big PDF file, 300+ pages) of each of these subgroups.
TL:DR? Brief descriptions (3 pages) and short overview of methodology (7 pages)

(Are you looking for Nielsen Claritas PRIZM data? The FIT Library doesn't subscribe to that service, so try this Mosaic information instead)

Do you need more details about other features of Demographics Now? See our separate research guide.

Gale eBooks (GVRL) This link opens in a new window
Contains latest New Strategist titles online e.g. The American Marketplace: Demographics and Spending Patterns; Who's Buying Entertainment; Best Customers: Demographics of Consumer Demand.
Mintel Reports This link opens in a new window
Original market research on product categories, consumer groups, and general trends. Mostly US and Europe-focused.
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Passport (Euromonitor) This link opens in a new window
Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide.
Try:
Consumers > Lifestyles (or one of the other choices) > Country Reports
Passport is especially useful if you want to compare U.S. info with comparable data covering another country (e.g. China) or region (e.g. EU).
RKMA Market Research Reports This link opens in a new window
Market research studies (in Ebook format) :
Business-to-Business Marketing 2022
Consumer Behavior 2022
Consumer Behavior: Pandemic & Post-Pandemic
Consumer Marketing 2022
Consumer Use of the Internet & Mobile 2022
Entertainment & Leisure Market Research 2022
Pandemic Impact: Consumer Markets
Restaurant, Food & Beverage Market Research 2022
Restaurants: Impact Of The Pandemic
Retail & E-Commerce Market Research 2022
Retail & E-Commerce: Impact Of The Pandemic
Sports Marketing 2022
Sports: Impact Of The Pandemic
Travel & Tourism Market Research 2022
Travel & Tourism: Impact Of The Pandemic
U.S. Cities & Communities
Earlier years also available for many of these studies.
Statista This link opens in a new window
A resource for global market and consumer data and statistics.
WGSN Insight This link opens in a new window
Consumer, marketing, retail, and innovation trends.
Students must create an account and re-activate their account every 90 days: click to create or re-activate account.
Locked out of your account for too many incorrect login attempts? Reset your password here.
To access WGSN Insight:
- login via the proxy and then with your WGSN username and password select the part of the site you wish to use from the top menu
Use an incognito browser to access this resource.
WGSN Interiors This link opens in a new window
Trend reports & forecasting for lifestyles and interiors.
Students must create an account and re-activate their account every 90 days: click to create or re-activate account
Locked out of your account for too many incorrect login attempts? Reset your password here.
To access WGSN Lifestyle & Interiors:
- login via the proxy and then with your WGSN username and password select the part of the site you wish to use from the top menu
Use an incognito browser to access this resource