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CM 442 Global Brand Management

Background info

Whether you are researching an existing company or modeling a new company based on real ones, here are some basics to get you started:

They contain company histories, some operations details, basic to detailed financial information --all depending on the structure of the company, public or private, as well as large they are, how long they've been in business, and other factors)

Need more detail? Try these other Research Guides

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