"Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment." (Color of the year 2019: PANTONE®)
Color of the year 2019: PANTONE®
New York Times article: How Pantone Picked ‘Living Coral’ as the 2019 ‘Color of the Year’ By Wendy MacNaughton, 12/5/18
NPR article: Royal Hue: 'Living Coral' Crowned Color of the Year for 2019, By Colin Dwyer, 12/6/18
Forecast Collection, a related research guide, lists all historical & current forecasts in the FIT Library collections by company and by subject. (7/2016). Our Historical forecast & trend reports achive collections spans from the late nineteenth century through 2016. Appointment required for all users. The materials in this collection are available for current FIT students and personnel, as well as outside researchers. Check it out!
Also, see for more information: the FIT Library Periodicals Dept. Forecast Services page.
Pantone's Color of the Year announcement for 2016 gave the best answer to this question!
"A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future." (Color of the year 2018: PANTONE®)
video above: ABC Television Stations, 12/7/17
Color of the year 2018: PANTONE®
New York Times article: The Future Is ... Purple, by Vanessa Friedman, 12/7/17
NPR article: Purple Is The Color Of The Year For 2018, by Camila Domonoske, 12/7/17
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