Digital merchandising involves all activities utilized to sell a product online. Also known as ecommerce, digital merchandising can include
everything from site performance and digital product displays to digital marketing and email marketing initiatives. See the visual merchandising segment of this guide for more information on digital and mobile visual merchandising.
This link opens in a new windowProvides data, statistics, insights, and perspectives for marketing in a digital world.
This link opens in a new windowOriginal market research on product categories, consumer groups, and general trends. Mostly US and Europe-focused.