Visual merchandising is the practice in the retail industry of developing floor plans, three-dimensional displays, including window displays and point of sale displays. Digitally is includes the design of ecommerce sites and electronic media, such as direct e-mails, as wel as in-store digital experiences. Some definitions of visual merchandising include the production of fashion shows, including the set design, lighting, and the styling of garments and models.
Photo by Jpquidores / CC BY-SA
Contains images, 360 degree panoramas, and descriptions of physical and digital window displays in a real-time, searchable database of community-generated content that provides data on what retail environments look like around the world with coverage from 1931 to present.
This link opens in a new window This link opens in a new windowTrend reports & forecasting for fashion.
| Have a question or comment about these guides? Contact: libraryreference@fitnyc.edu |