Quality market research documents, articles on consumer behavior and market segmentation and up-to-the-minute news can be found using the following online resources.
Full-text coverage of Woman’s Wear Daily from 1994 - current.
Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face .
Original market research on product categories, consumer groups, and general trends. Mostly US and Europe-focused.
Provides international market intelligence, including economic statistics, on industries, countries, and consumers.
Real-time access to retail data to make informed product, marketing and pricing decisions.
Provides data, statistics, insights, and perspectives for marketing in a digital world.
A resource for global market and consumer data and statistics.
