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Global Fashion Management

What Factors to Consider?

Localized factors to consider for any market

  • population demographics: age, gender, income, etc 
  • national and regional interests and history
  • cultural norms and communication patterns
  • religious culture and ethnic diversity --or not--in market
  • news events or political unrest

And how they play out

  • holidays, observances, and events--are they used appropriately for marketing>
  • packaging, color, scent, and other aesthetic considerations
  • spending priorities

Suggested Databases

One way to use this database:

  • Industries > [pick industry] > Analysis > Briefings
    e.g. What does it take to disrupt a market? (Briefing , 25 February 2019)
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