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About This Guide
This guide will help you navigate the advertising and media resources that the Library has to offer, as well as those outside of our collections that we recommend.
HL 9/2012
New Databases at FIT Fall 2012
The Wall Street Journal (10/3/12) featured an article on "The Manicure Arms Race" (regular salon manicures vs. gel manicures).
Did you note their sources? The 3 databases featured below, all available to current FIT students and faculty.
- MarketResearch.com Academic (Packaged Facts) (NEW! Fall 2012)
Includes many full-length reports on specific industries and markets, from Packaged Facts, e.g.
Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition (June 2012)
Cosmeceuticals in the U.S, 6th Edition (April 2012) - Mintel
- Passport GMID (Euromonitor) (NEW! Fall 2012) Powered by Euromonitor's global team of researchers, includes company profiles, market-size statistics, brand and company market shares, "strategy briefings" and more.
Clickz
"ClickZ is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth."
About us | ClickZ. (n.d.). . Retrieved March 14, 2011, from http://www.clickz.com/static/about-us
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Faculty Liaison |
 Helen Lane  Contact Info 212-217-4407 helen_lane@fitnyc.edu Liaison to the following departments:: Advertising and Marketing Communications, Writing Studio, Illustration, Textile Development |
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