LibGuides: Advertising and Marketing: Business of Advertising

Advertising Expenditures

Find out how companies choose to spend their advertising dollars, on which media and for which brands.

Vivvix This link opens in a new window
Use this library database to find out how much companies have spent on advertising in specific media for specific brands.
Access is limited to ten (10) users at a time.
eMarketer This link opens in a new window
Click on the Advertising & Marketing link to get general numbers on digital, mobile, and social media advertising spending by country. Does not have advertising expenditures by company.

Agency Directories

Agency Compile
The Brandweek Directory
AdForum Agency Search
Advanced features of this online search for adverstising agencies include, search by Consumer Group, Business Sector and Media specialties.

Campaign Directories

AdForum Creative Library
"With nearly half a million monthly users, AdForum.com is the leading information provider focused on the global advertising industry"
Ads of the World™ | Creative Advertising Archive & Community
Winmo from the New York Public Library (replaces Advertising Red Books)
NYPL library card/account needed.

Provides data on advertising agencies, advertisers, key contacts, ad spends, media types, and more. Note: Exports/ Downloads are disabled for the Library's Winmo account. Instead, Copy and Print company details to PDF. Use ”View details” to get email addresses and contact information for advertisers and agencies. Refine your searches to narrow results and print to PDF to save. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**