Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Teaching Business and Labor History to Art & Design Students

What is Market Research?

Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face .

Staff, E. (n.d.). Market Research. Retrieved April 28, 2015, from

Top Three Sources for Consumer Insights & Product Performance

Mintel logo

Passport GMID logo

Consumer Demographics

Company Histories in Databases

Screen shot of Hoovers database main page   Business Insights Essentials

Databases on the FIT Library Web Site:   (current FIT username/password required)


Search for books, ebooks, articles, and more

Have a question or comment about these guides? Contact: