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Teaching Business and Labor History to Art & Design Students
by Helen Lane
Last Updated May 6, 2022
162 views this year
What is Market Research?
Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face .
Original market research on product categories, consumer groups, and general trends. Mostly US and Europe-focused.
If you wish to use Mintel's collaboration features, like saved searches and email alerts, then you must "Register for a FREE Account:" Fill-in required information. Enter your FIT email address [firstname_lastname@fitnyc.edu]; no other email address is accepted.
While MRI+ is often used to find demographic information about consumers of certain products, it can also be used to discover the media consumption habits of these same consumers. First time users must create a username and password using their FIT email accounts
Use Advanced Search to enter "International Directory of Company Histories" OR "Notable Corporate Chronologies " as "publication name" , along with the company name
Firefox Private and Google Chrome Incognito are supported browsers.
Hoover’s, a subsidiary of The Dun and Bradstreet Corporation (D&B), offers proprietary business information Hoover's provides data on more than 85 million corporations, 100 million people, and 1,000 industries.
Industry market research covering:
Advertising & Branding, Apparel, Textiles & Fashions, Consumer Products & Services, E-Commerce & Internet,Entertainment, Publishing & Media, Games, Apps & Social Media, Green Technology, and Retail. Also some company profiles for "major companies and mid-size firms" in those industries.
