LibGuides: Cosmetics & Fragrances: The Future of Brands (2017)

BRANDS: About this page

This page has been compiled to support the FIT CFMM (Cosmetics and Fragrance Marketing and Management) Capstone theme for 2017, but others may find it useful too

THE FUTURE OF BRANDS:

THE FUTURE OF PRODUCERS AS BRANDS
THE FUTURE OF RETAILERS AS BRANDS

CFMM 2017 Presentations

Capstone presentations: written summaries
1. Original quantitative consumer research: FIT 2017: Millennial consumer expectation & brand preception survey
2. Brand expression
3. Brand experience

Reports

2016 Beauty Report David vs Goliath: A New Way of Doing Business and How It Is Paying Off (Trendalytics)
Summary report (10 pages) from a social media analytics company that has recently started covering the beauty field

Selected books

Brands with a Conscience: How to build a successful and responsible brand
How Cool Brands Stay Hot
Navigating Fashion Law: Leading lawyers on protecting client brands and following industry trends.
Star Brands: A brand manager’s guide to build, manage & market brands
"...The star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design"
Real Luxury; How luxury brands can create value for the long term
"...Examines what a 'luxury brand' is from economic, sociological and psychological standpoints"
Brand Management Strategies: luxury and mass markets
"As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development"
Creating Value: the theory and practice of marketing semiotics research
"...Extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space."

Trade publications

Beauty industry trade publications have been focusing on this topic throughout 2016+
Use FIT Library's business databases to search many publications at once and/or go directly to the sites for specific publications.

TIP: You can get regular updates from most of the publications listed below emailed to you weekly.
In the databases you can often set up an alert for specific phrases, companies and/or topics and be notified about new content as it is published.

GCI
Beauty Fashion
Cosmetics And Toiletries
Beauty Packaging

Cosmetics & Fragrances

StyleCat headings

Marketing

Retail trade

Another FIT Library Research Guide: Brand Name and Product Research

BRANDS: About this page

CFMM 2017 Presentations

Reports

Selected books

Trade publications